I have never been much for video games but now that I have been introduced to Nintendo Wii (pronounced 'we') things have changed. Wii sounds like 'we', which emphasizes that the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just simply Wii.
Nintendo defended its choice of "Wii" over "Revolution" and responded to critics of the name by stating: "wii live with it, wii sleep with it, wii eat with it, wii can't get along without it."
Well, Preacher's Wife and I now own one. So instead of sitting around in the evening counting each others vericose veins we actually enjoy having bowling night without leaving our living room. One can play tennis, baseball, billards, golf or even boxing. I think I saw where you can even fish with it. Did I say fishing? I will have to check that out. Look! I got to run Wii is calling.